For most of us, it's rare to know what's happening in unrelated fields to our professions and interests, especially when it's a field that seems particularly complex.
In my 2 years to date working at pymetrics, I've had the privilege of being exposed to an area I previously knew very little about (besides a 4th grade research project): neuroscience. Of course I knew the brain is arguably the most important organ we have, so the study of it is clearly important as well. But what I didn't know was the incredible potential and relevance for applying neuroscience to "real world" use cases.
pymetrics isn't alone in its efforts to share the positive power of neuroscience with the rest of the world. There are several fascinating companies whose founders have also been inspired by their neuroscience expertise and are creating very impactful tools with that knowledge and research. To spotlight these companies, we are starting a series of company profiles called Neuroscience in the Real World.
We start with TruBrain, the maker of the world's first nootropic drink. truBrain's goal is to give you the competitive edge of focused cognitive performance. Read on to see what they are all about.
Explain to us in "layperson's" terms: what is TruBrain is all about? Your brain is constantly "playing" 5 brain waves in different ratios...think of your brain like an orchestra with 5 instruments - you need a conductor to play great music (i.e. to balance these waves to a focused and productive mindset). When you have less than ideal sleep, or a lot of stress, or have a poor diet and lack of workouts, the "conductor" in your brain falters and the distractible, unproductive brain waves take over. Support your brain's "orchestra conductor"!
Doesn't caffeine solve that? No, caffeine is not a great "orchestra conductor". That's why we made the first functional beverages on the market with active nootropics, designed based on clinicals and validated by QEEG brainwave measurement. Get a better concert happening in your brain (i.e. be more present and focused over long periods of time).
What is the biggest misconception people have about the practical use cases of neuroscience? That the human race (including big pharma) understands the brain to a great extent; we don't - there is a lot more to discover. Stay tuned; we are working on it!
What is the one thing you wish people knew about neuroscience? The brain is a lot like the body. Diseases and inflammation that happens in the body also happens in the brain and is linked to many age-related diseases and decline. There are many proactive measures people can take outside of prescription medication when its already late in the game. Sleep, meditation, workouts, and diet are some major factors in that complex equation.
Last thoughts on truBrain We believe that neurotechnology can have a big say in improving how we live. Our team measures brainwaves using neurofeedback to gauge how various factors (meditation, diet, distraction) affect performance in the in the modern, stressful setting.
Know a company we should spotlight? Let us know at email@example.com!